Email Agony & Ecstasy

Spare a thought for the email marketer – there are plenty of reasons why campaigns don’t always go as smoothly as planned.

‘If only the sales team had confirmed the prices sooner’...‘sorry, the marketing meeting ran over, so I didn’t have time to check a test’...‘it’s the intern who writes the copy’...‘the email programme’s a bit limited in the summer as we’re away running outdoor events’...‘we’re just waiting for a photo of the new manager’...

We have heard them all before. It’s good to have a handle on the pitfalls and be able to turn them to our clients’ advantage and keep their email programmes right on track.

To email marketers everywhere, here’s to a smooth and prosperous 2015!

Five Shades of Grey

Decisions, decisions. Our neighbours just can’t bite the bullet. Yes, grey can mean indecision but this little paint test has been up for a week or two. Come on; time to show some suitable wisdom and intellect. The answer may not be black or white but let’s face it, whichever shade you choose will be inconspicuous and understated so put your best grey forward and finish the job.

The Art of Luxury Advertising

We always like to keep track of the work we produce for our clients, right down to the quality of newspaper repro. Longines watches are a luxury product and the ads have to look just so. We were well chuffed with the outcome of this little beauty in the Telegraph's Luxury Exceptional Gifts supplement last week. Plus it's given us some great ideas for Secret Santa this year!

True Colours

It’s good for the imagination; picture a sense of peace and tranquillity that pervades the grey matter as it get to grips with the creative challenge at hand. It’s a stress buster; instilling a sense of perfect calm in the strategist seeking a clear head for incisive thoughts. It says, ‘Keep calm and stay orderly’; everything in its place instils confidence and self-belief – Account Manager take a bow. Use wisely Ms Brand Developer; it can summon the icy grip of winter.

Today’s blog was brought to you by the colour blue.

Welsh Poets’ Corner

All hail Dylan Thomas one of Wales’ finest. In the company of a flock of Cymru sheep and under, if not Milk Wood, at least a forest of green, the poet’s centenary was celebrated. The lyrical strains of fellow Welshmen reading from his poetry and prose competed with the rustle of leaves overhead and the occasional angle grinder reverberating around Fitzroy Square – but you get the idea. What a fabulous way to remember a revered writer.

If you want to catch the best Welsh show outside of the Valleys and this side of Patagonia, they are doing it all again on Saturday 25th October.

The summer of 99

It was all going so well; balmy days, short-sleeved t-shirts and flaky chocolate atop a swirly pyramid. Just where did summer go? Thankfully creativity isn’t entirely dependent on good weather, though it does help to have a little sunshine to get the best ideas to the fore. Whether enlivening an email, tweaking some typography or distilling the perfect proposition, it’s certainly a big plus to be receiving a healthy shot of solar energy, not to mention a daily dose of vitamin D. In these more temperate times it looks like a round of flat whites will have to fill the void – until the sound of summer returns.

A Royal Record

Well that’s it, Royal Ascot is all over for another year but as Official Timekeeper, our lovely client Longines was there to record all the action. Now we may not be royally appointed, but here at Indigo we’re still a dab hand at capturing all our best moments. So, one rainy lunchtime, Emily and Marianne headed down to Waterloo station to see the results of our latest digital production up on the enormously HUGE Motion Screen for the first time. And we waited. We waited, with baited breath and smart phone at the ready, not wanting to miss a second. The verdict? Well, you can take a look for yourselves below, we’ll be in the winners’ area…

Longines Ascot promo at Waterloo 2014 from Indigo Communications on Vimeo.